Tuesday, September 12, 2006

what an ad

This does it.

I have watched hundreds of UK TV ads in my stay here in the UK. And almost all of them have been mind-numbingly boring, barring very few notable exceptions. And many times I have felt like blogging about some of the worse-than-usual ones. And each time, the effort required has put me off.

But this ad I saw spurred me to write about it. So here I am.

Just to give you the context of the product, here is a pop quiz.

The product is called WEETABIX. It is a breakfast cereal.

Question 1 : What is it made of ?

Question 2 : What form (shape) does it come in ?

Those of you who said Wheat and biscuits as the anwers, treat yourself to a packet of Weetabix when you come to the UK next. It is available in every hotel and grocery store. And please, just in case some of you try to get cute, do NOT send me the bill.

Well, so when the same company decided to launch a brand extension, basically another biscuit shaped cereal made of Oats, they launched this new ad campaign.

The ad shows a couple sitting on a roadside, sipping tea, with a totally blank expression staring into the horizon. Their backs are towards the road.

A huge truck rolls to a stop behind them. The truck side has an ad of the new product with its long name. The driver gets down from the truck and stands next to them. The couple looks at the truck and the driver tells them that Weetabix have come up with a new product made of oats, and they have called it, believe it or not,
Not-made-from-wheat-made-from-oats-instead-a-bix.

The guy says, "good name". The wife says, "they should have called it Oatabix".

The scene cuts to a frame of the new cereal with the name Oatabix and the voiceover goes, "Oatabix. The new cereal from Weetabix. Its oatilicious"

Mummmeeeeeeeee !!! Bachaoooooooooo !!!

Pichchurr Hall - Lagey Raho Munnabhai

Very rarely does a filmmaker make a movie with his heart and soul in it. And rarer still, is enough application and dedication by the entire team to make it a commercial as well as a critical success.

Munnabhai MBBS was one such movie. Its sheer simplicity of theme and total lack of pretensions of being a great pathbreaker of a movie, combined with the heartwrenching honesty and passionate portrayal of its main characters made it one of the very few movies that warm cockles every time you watch them.

Sanjay Dutt, Bollywood's second favorite whipping boy, after the much-abused, and deservedly so, Salman Khan, redeemed himself in my opinion with his amazing transformation into Munnabhai, the quintessential Mumbai goon with a heart of gold.

Arshad Warsi, finally gave a performance to match his stellar debut, and established himself firmly as the master of comic timing in a role that was bound to be overshadowed by the hero Munna himself and still managed to portray a memorable sidekick.

Boman Irani put life into the rather cliched heroine's father' role and Jimmy Shergill's portrayal of the ailing and eventually dying patient was nothing short of sterling.

So when you come to know that there is sequel planned to what was already a cinema masterpiece, you are quite sceptical and wary of the result.

Well, it was with this level of trepidation that I downloaded Lagey Raho Munnabhai.

I needn't have worried so much. Right from the first frame, I could sense that while this one was not going to beat the original in anyway, but it was definitely going to be another watch-worthy movie.

While I was quite appalled at the extent of Gandhism, or Gandhigiri, I love that term, in the movie, considering my extreme rightist political viewpoint, and was quite wary that it would make the movie insufferable, I realised that the essence of Munnabhai movies, was not lost of diluted to any extent.

Munna was his usual ebullient and loveably goofy self. Circuit was peerless and its a credit to Rajkumar Hirani and Arshad himself that this character remained exactly the same as it was in the first movie.

Boman has been retained for integral part in the first movie, but he should not have been turned into a Sardar. He never did get into the skin of the character, the Parsi self was not concealed effectively.

Perfect movie for taking your girl, or guy, to. Worth the auto fare, the ticket, the popcorn, the soft drinks, the dinner afterwards and the kiss at the end of it all.

Go watch it.

Friday, September 08, 2006

look at the moon

I got a call from a rather excited Piyu today asking me to rush to the window and look at the moon. She was quite enamoured with the surreal beauty on display and wanted me to soak the same in.

The only glitch was, it was 4 PM here in the UK and considering that the sun does not deign to set before seven in the evening, the possibility of me being able to spot the aforementioned majestic moon was quite remote.

And so it was a rather sheepish Piyu who asked me, rather feebly this time, to still wait and make sure that I did look at the moon in the night.

And I am glad I did. The moon is looking so breathtakingly beautiful tonight, I still cant find words powerful enough to describe the serene calming influence of the moon.

Yes Piyu, it really is beautiful. Thanks for the tip.

Saturday, September 02, 2006

Pictures from Cardiff

Some pics from our recent trip to Cardiff, or Carydydd in Welsh, in Wales.


The bridge to enter Wales

Wales entry


The local architecture.

Cardiff


The Cardiff Millennium stadium

Cardiff Millennium Stadium


The tower at Cardiff Castle

Cardiff Castle tower


The parliament building

Parliament


The Cardiff Bay

Cardiff Bay


The Roald Dahl Plaza

Cardiff Bay front


Me and Sid

Me and Sid


The lock from where the famous Admiral Scott set off on his fateful and eventually fatal sojourn to the Pole.

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Isnt this striking ?

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Yet another example of a beautiful blending of the old with the modern. In the foreground is the front part of the hull of a ship from old. In the background is a modern exhibition hall cum convention center overlooking the bay.

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A church

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One of many beach front cafes

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Sipping tea. Height of pseudo-giri

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The band at the cafe where we are having tea

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The bay at 8 PM

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The same cafe where we had tea, at 9.30 PM

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Another government building

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Friday, September 01, 2006

spank KANK

I dont even want to bother with writing a review for this mindless piece of inanity thrust upon us unsuspecting Karan Johar loving Indian masoom janata.

The only redeeming features are the Bachchans. The rest are crap. Karan has lost it.

This one sucks. In the negative sense of the word.



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