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anyone for outsourcing to Pakistan ?

Came across this link via India Uncut.

In a chic downtown lobby across the street from the Old Executive Office Building, Saadia Musa answers phones, orders sandwiches and lets in the FedEx guy.

And she does it all from Karachi, Pakistan.

As receptionist for the Resource Group, Musa greets employees and visitors via a flat screen hanging on the lobby's wall. Although they are nine hours behind and nearly 7,500 miles away, her U.S.-based bosses rely on her to keep order during the traffic of calls and meetings.


The article goes on to explain exactly how a new emerging Pakistan is trying to get onto the outsourcing bandwagon to prove that they are as good as we Indians are, at doing the work of the western world at a fraction of the costs.

So, is it time to start raising the bogey of Pakistan as the new threat to India's supremacy in the outsourcing arena, replacing China ?

I dont think so. The reason can also be found in the same article.

Consider the cover of Newsline, a popular Pakistani magazine: three women, one clad in a burqa, another sporting a sequined, leather mini-skirt and the middle filled by a call-center worker donning a headset. The headline implores, "Will the real Pakistani woman please stand up?"

It is going to take quite a lot of time before this paradox is resolved in the minds and homes of Pakistan. And by that time India would have moved on from being primarilry BPO service provider, essentially low-end, to a KPO* biggie, the true high end of the value chain.
*Knowledge Process Outsourcing

As they say, Ameen.

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