Sunday, August 29, 2004

I thought it was Marketing of IT.. where was the marketing here, dude ???

Image Courtesy: Nitai's Weblog at

Just returned from the concluding session of the IT seminar here. Platinum-sponsored by TCS and Gold-sponsored by Patni, (or was it the other way Kunal ???), it was pretty good and informative until the very end. But I'll talk a bit about that later.

The first day had speeches by eminent people like Mr. Arun Sheth from BT, who also heads the ITeS/BPO chapter of NASSCOM, Mr. Sam Iyengar, from ITSMA, Mr. Deepak Khosla, GM, Patni (not Patni Computer Systems, as we were repeatedly told), Mr A.V. Sarma, from CSC, Ms. Sangita Singh, CMO & VP, Wipro Technologies, Mr. R Ramamoorthy, Cognizant etc.
Immense value-add these. I learnt more here than I had learnt in my entire life till then about the IT industry and its internal dynamics.

What was really strange was the fact that barring Deepak Khosla to some extent, no speaker tried to speak about Marketing of IT Solutions. Some bitched about the competitors policies, some tom-tommed their achievements and were unapologetic about resting on their laurels while at least one fellow had no clue what he was talking about.Poor Guy !

What deserves a mention here is that though the organizing committee worked very hard to ensure that the event was succesful, I thought they should've given more attention to the presentation, the way we projected ourselves.

Incidents like there being no coherent opening address, absolutely pathetic show by the girls who presented the guests with bouquets etc. and then the bloomer at the end, dont really help in building a brand for the instt, something we are so desperately trying to do.

Ha, the bloomer, what is it, you ask ! Well, it so happened that a member of abaKus who gave the closing speech did a pathetic job of thanking the guests present. A complete white-wash of the tons of effort that had gone in is what I saw it as.

Sunday, August 22, 2004

Train from Pakistan

A few students from the distinguished B-School from across the barbed wire, ie the border, LUMS - Lahore University of Management something descended on our till then quiet and peaceful campus.
Image Courtesy

Behold the transformation! Erstwhile rational and laidback elephants metamorphed into roaring tigers overnight. Bending over backwards to ensure that the honoured guests had a Good Time, almost the entire male student body of this esteemed center of learning had both their feet squarely in their collective mouth as act after act of servile humiliation unfolded in front of the mostly amused guests' eyes.

The sheer lack of self-respect had me wondering about a lot of things, all to do with the sheer magnitude of hypocrisy that we Indians indulge in on a routine basis. The happenings on campus for those 3 days ranged from the comic to the absolute farcical.Here's one of them.

Here at IIMK we have this glorious tradition of kicking any birthday boy's butt at midnight, just to welcome the big day. Well the few of us, who are lucky enough to have theirs' fall during vacations thank their lucky stars, and their parents,i must add. However an enterprising senior, sensing his golden opportunity to woo the Paki damsels en masse declared that he will be celebrating his birthday on the next day, thus effectively inviting everyone to take his ass, literally. Sheer exhibitionism at its masochistic best. The entire student body took him a wee bit too seriuosly, in my humble opinion, and kicked the crap out of him. Even we junies were not to be left behind in celebrating our beloved senior buddy's coming of age.

All this left me wondering, what exactly are we trying to prove here, that we have still not got over our juvenile tendencies? That entertainment, and celebration, for us has dipped to levels as low as kicking butt? That we, the people with a culture that goes back thousands of years, have evolved to a point where holding a guy in mid-air while making a football out of his sorry ass is the most extreme form of entertainment we can showcase to our guests ?
Why did this happen? Whats wrong with us?

Thursday, August 19, 2004

We've completed half a term, why didn't someone tell me ???

Mid-terms hit me like a ton of bricks. To say that I was unprepared would be an understatement on the collosal scale.

The tests were spread over a span of three days. I did pretty ok in accounting though I was a bit disappointed at not being able to complete the paper within the stipulated time. IT was a complete sham. The paper was totally aimless and though I've answered everything, I am not sure of the marks I am going to score.

Eco went off ok considering that I had been struggling to come to terms with my understanding of the subject and what the prof. had to say about it. STI was one sheet of global after another. With all kinds of muddled answers and theories, I wonder if the examiner will resign from his post and head for the mountains.

To say that the Marketing Paper was tough is like saying that Schumi is fast. Heck, he's damn fast. I have no clue, what I have done. Praying that my Prof doesnt feel the same way. He's pretty shrewd and has an excellent grasp of the Indian Market, is what I think. The QM test looked easy but as I found out once I was outside, it was not so. Two trick questions and both stumped me. Woe is me.

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